Collagen is present in our skin, but it naturally declines as we grow older, contributing to the aging of the skin in appearance, including lines and wrinkles. New Zealand marine collagen is derived from fish scales or skin and is a totally natural product, sourced from fish caught using a strict quota management system. Studies have shown that marine collagen supplements can reduce visible signs of ageing by boosting collagen production, which improves skin elasticity, suppleness and tone, helping reduce wrinkles.

In New Zealand, marine collagen is a popular supplement taken in powder and capsule form.